7-11 Branding

Concept, Painting, Photography, 2016.

This project is an exploration of the often blurred line between art and design. Amid attempts to define the two realms of visual communication, I developed this imagined rebranding strategy for 7-Eleven. Each poster was hand-painted and the original pieces were hung on telephone poles near a 7-Eleven store in SE Portland. I focused on what the corporate convenience store brand means in my own life and the ways I witness others engage with the brand. This project comments on the following trusims:

Design is advertising.
Art is beautiful.
Design is for a client.
Art is for culture.
Design is made with a computer.
Art is fine art, such as painting.
Design is capitalism.
Art isn't a viable career choice.
Design is making logos.
Art is made for museums.