Generaciones by Tres Generaciones—editorial design for tequila brand publication.
Working with the creative team at Team Epiphany, I provided editorial design and stylized assets for a perfect bound print magazine for Tres Generaciones to promote their tequila while telling inspirational stories of creatives whose values and innovation align with the brand and its history. The magazine lovingly embraces the lexicon of print and film photography, using crop mark icons and color bars as visual elements, Polaroid and film grain, and original collages to evoke the stacks of prints and proofs you might see in a print design studio.
As a designer with a background in print design and analog photography, the look-and-feel of this brief was right up my alley. I constructed layered collage graphics to back the photographs, creating the illusion that they are on top of a pile of papers. Typography, page layout, creating textures original hand-drawn elements, and setting up final files for print was also part of my role as designer.
Creative Director: Jeff Weber
Art Director: Shani Pleasants